GENERATION 17

Project

269402

Status

Submitted

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NEW EUROPEAN BAUHAUS AWARDS : existing completed examples

Project title

GENERATION 17

Full project title

Description

Generation 17 aims to utilize street art culture based on creating murals for SDGs as a peculiar means of awareness and information with environmentally friendly colors, which reduce carbon dioxide and help our cities breathe.  Musicians  of the rap and hip hop scene create original songs for SDGs. Documentaries & pocasts are made for them

Where was your project implemented in the EU?

When was your project implemented?

Has your project benefited from EU programmes or funds?

Which programme(s) or fund(s)? Provide the name of the programme(s)/fund(s), the strand/action line as relevant and the year.

Please provide a summary of your project

Generation 17 action concerns the promotion of the Sustainable Development Goals (SDGs). Artists create work for a good cause, contributing to the necessary change of established stereotypes and attitudes. This is an initiative of the elculture platform that aims to utilize street art culture as a peculiar means of awareness and information. Specifically: A. Street artists become ambassadors of SDGs and create large murals for every Goal. The murals beautify buildings, neighborhoods and cities ,serve as a landmark and reference point, contribute to the upgrading of degraded areas and to the improvement of life in the urban environment. The colors for the murals are environmentally friendly, reduce carbon dioxide and help our cities breathe. B. Musicians and collectives of the rap and hip hop scene become ambassadors of the SDGs and create original songs for each Goal. The video clips of the songs will be distributed digitally while concerts are being planned. C. Production and distribution of material: 17 short documentaries with good practices of companies and organizations for each Goal, 17 video clips with the songs for each Goal.

Please give information about the key objectives of your project in terms of sustainability and how these have been met

 It has an educational character that concerns the projection and understanding of SDGs Promotes artists and generates income for those who participate Beautifies cities and upgrades degraded areas  Uses environmentally friendly materials and colors  Creates engagement for companies in order to stay true to their commitment  Through the channels of the contractors we increase the awareness of SDGs for the general public  The campaign has s / m, TV, podcast, articles so the promotion of the Goals is enhanced

Please give information about the key objectives of your project in terms of aesthetics and quality of experience beyond functionality and how these have been met

Information through art for the consistency and participation of all citizens in informing the Goals

Please give information about the key objectives of your project in terms of inclusion and how these have been met

We invite artists, local government, academia, companies and NGOs to participate

Please give information on the results/impacts achieved by your project in relation to the category you apply for

under process

Please explain the way citizens benefiting from or affected by the project and civil society have been involved in the project and what has been the impact of this involvement on the project

Cities become friendlier and more beautiful with the creation of murals  People visit degraded areas to see the murals, thus changing the negative stereotypes that accompany them, finally helping in their economic recovery.

Please highlight the innovative character of the project

Open participation of artists Utilization of art for a good cause with multiple results: communication of social message, upgrading of degraded areas, creating income for artists who especially due to the pandemic have suffered financially Use of materials with a positive environmental impact The project - mural (information around the Goal) is "open" all year and appears for at least 2 years(insurance coverage)

Please explain how the project led to results or learnings which could be transferred to other interested parties

Through the murals and media partners of the project, participants and the general public are trained on SDGs and good practices of organizations participating in it.

Is an evaluation report or any relevant independent evaluation source available?

By ticking this box, you declare that all the information provided in this form is factually correct, that the proposed project has not been proposed for the Awards more than once under the same category and that it has not been subject to any type of investigation, which could lead to a financial correction because of irregularities or fraud.