Usual Deconstruction

Project

268858

Status

Submitted

Award category

You want to submit

NEW EUROPEAN BAUHAUS RISING STARS : concepts or ideas submitted by young talents (aged 30 or less)

Project title

Usual Deconstruction

Full concept/idea title

Description

Join me here and now to move toward changing the future, once again like the old times when there was no wall between art and living. Let’s build our own community in which everything is consistent, creating the clothes, the shoes, the bags, the chairs, the music and the films. Be who we want to be, The rebel artists who tried to save the world without being boring. “love on the surface of seas red like the egg when it is green”    

Where is your concept/idea being developed or intended to be implemented in the EU?

Please provide a summary of your concept/ idea

I am presenting the concept, which I have been developing in my mind for years now. Starting from Engineering, going all the way to fashion and then passing it becoming a general consistent living. Let's say that nothing is fixed and everything in the never ending cycle of changing and connection, is what the world is based on (whether digital or physical). The chair we sit on everyday for hours of work is not separated from the bag we carry in the street, but connected with the taste of the food we eat, the color we love and our favourite pair of shoes. All together creating us, each of us, as one individual, the objects surrounding us define us, There are no more objects, there is only subject.   In this project I will present a lifestyle embracing individuality. This notion is becoming more and more forgotten due to industrialisation, fast fashion trends, technology and social media.   I am a mechanical engineer, Industrial designer, getting my second master in Bag Design. I would not speak about a collection but about an artistic concept that aims to create an experience that joins art, music, fashion and film. I would like to propose a lifestyle collection including a capsule collection of clothes, furniture, shoes, bags and sunglasses, film and music. This collection will be realized only in sustainable fabrics with natural dyes (later introduced), recycled aluminium without plating. The collections will be presented in the context of digital media and music. I have tried to include various segments of art in this project.

Please give information about the key objectives of your concept/idea in terms of sustainability and how these would be met

All the material used within the products ,in which this project is based upon, follow the guidelines of sustainability. One of the greatest impacts is to promote sustainability within a very different aesthetic that we usually expect sustainability to look like. For a long time we have seen sustainability as a kind of privilege for rich people. Pale products and boring designs. I am bringing sustainability in the most edgy and contemporary way possible to once for all change it is perception inside the new generation. The fabrics of hemp or linen are coming from the European Flax fibres. Linen ecosystem is 100% eco responsible, 100% sustainable development Counting all stages of production, the European linen industry is made up of 10,000 companies in 14 countries of the EU : a network of interactive professionals – growers, scutchers, spinners, weavers, knitters, finishers, traders. A « militant » plant that respects the environment and preserves the land – as well as the surrounding plants and wildlife – flax protects the soil and water resources : it needs 0 irrigation (rain water is enough to grow it) and very little input (fertilizer and phytosanitary).  http://news.europeanflax.com/lin/linen-eco-system/  The metals used will be in aluminium. It can enable its low-carbon, resource-efficient agenda and support long-lasting growth and a more competitive EU economy. Aluminium recycling benefits present and future generations by conserving energy and other natural resources. It requires up to 95% less energy to recycle it than to produce primary metal and thereby avoids corresponding emissions, including greenhouse gases.  Today, recycling of post-consumer aluminium products saves over 90 million tonnes of CO2 and over 100,000 GWh of electrical energy. https://recycling.world-aluminium In addition I would like to propose new sustainable materials which can substitute leather. Such as plantable papers, tree bark fleece and Muskin.

Please give information about the key objectives of your concept/idea in terms of aesthetics and quality of experience beyond functionality and how these would be met

We recognize that bodies are not fixed points nor are clothes. Bags are not destinations. Shoes are journeys. Chairs move. Sunglasses are abstract. We recognize that we begin in abstraction and then journey toward becoming. To transcend the limits of the objects, we need to let go of what a product should look like, what it should do, how it should live. We recognize that, within this process of letting go, We celebrate the courage it takes to change form, the joy  that can come with exploring different selves,  and the power that comes from finding new ones.   This project is specially focused on the transdisciplinary connection of engineering, industrial design and fashion design, but mostly based on artistic point of view, supported by media such as music and film. Although the final result is a product, it is not the product that the consumer is buying,  but it is also the idea of the product. The relations define this project. I studied history and contemporary art and I have already produced furniture, music, film and fashion based on it. Please find it on my website : http://www.usualdeconstruction.com/ This project initiated in my hometown. Afterward I studied Global fashion in Marangoni Paris, and  I continued my education in Master’s of bag design in Polimoda. Now (after two years passing from USUAL DECONSTRUCTION project) my knowledge both in practical and theoretical aesthetic of fashion gives me more clear perception on how I, as a person, can push the boundaries as I believe I must know the rules so I can break them, whenever necessary,  and let people experience freedom, something that has never done before with solid references to the history of art. My aesthetic is about mystery, is about the complexity of parallel universes which one tries to uncover. To understand my designs, one must take time. People are welcomed to think nothing is superficial. I am a professional classical music player so I grew up reading note

Please give information about the key objectives of your concept/idea in terms of inclusion and how these would be been met

In The fashion world and the same in furniture design, sustainability has become so expensive that consumers would rather not buy it. A product of sustainability has become either too out of reach or it is not successful enough to give the same sensation of luxury or quality to the consumers. Having in mind that fashion is the second pollutive industry of the world, sooner we must take action and make sustainability and circularity a more inclusive approach. So in the market I will position not as high as premium luxury, so we will find people who are looking for both a different aesthetic and a distinctive quality and I try to change this fault cycle.   This project is more targeting young people. A lifestyle suggesting almost every aspect of repetitive objects around us with cool innovative design is hard to miss. This will make higher the chance of visibility and promote not only the product, but also the point of view that is behind the project. May this be a start for brands to not consider young people just as followers of influencers but also to identify them as individual thinkers and intellectuals.  

Please explain the innovative character of your concept/ idea

There will be no mass production. The development and production will be in the hands of local artisans and artists and me. Errors and human mistakes are allowed. No two products will be identical because the artisans would vary or the natural dye might simply have a different color. There is no fear of mistakes because there is no such definition of it in this work. My goal would be to create a movement by connecting intellectual fashion lovers or artists to become a community not precisely concurrent with the current flow. People who want to leave under shadow. People who do not want to follow an influencer who does not likely know anything about art or fashion but is promoting these brands. The connections are lost, specially after covid we are experimenting more and more solitude. We begin to connect everybody who is a customer or an artist  by creating a network. Letting everybody share ideas with all the freedom. Let us live under shadow together. There will be an application designed just for connecting this network of people in their own medium. We try to organize physical collaborations (ex: art installations) in different cities of Eu.  This project hopes to open the doors for collaboration between artists and designers of different fields of design and art including media and music to industrial designers and fashion designers, accessory designers, to think beyond the lines and frames of their field to discover new ways to work together, to see the world without the pre-defined boundaries. To create a limitless blank space for everybody to be a part of it, if they are interested in this concept. Being a part of a community that is meaningful and diverse leading to a movement among this fast world. Clearly this project does not propose to lay within the traditional terms of gender, the presumption here is that being a “gender” is an effect. So the impact hopefully will be to identify all as humans who have the same needs.

Please detail the plans you have for the further development, promotion and/or implementation of your concept/idea, with a particular attention to the initiatives to be taken before May 2022

Establishment of a startup in 2021  Continuous design including now and ever   EUIPO trademark and Design achievement  The First step is to Finish the prototyping and developing of the collection in terms of design, materials and finding the artisans and artists willing to collaborate with us within the first six months of this period. There will be a request announcement,  in physical and/or digital forms, for the collaborators (from my downstairs gallery to school and to any possible network for anybody interested).  The second step is to send the sample list or prototypes to shops and concept stores that are in the same direction with us and or finding e-commerce platforms.   The third step is to focus on the production of the prototypes, anticipating the quantity of each product based on the demand of the market and a rigid business plan .   The fourth step is to create media and digital content based on our guidelines and collaborating with performers, musicians, filmmakers.   The fifth step before the april 2022  is to get visibility through selling, media, films, installations, music.    The sixth step, the most important one, is to connect customers and our collaborators with each other in an independent application and start the movement.  

By ticking this box, you declare that all the information provided in this form is factually correct, that the proposed concept/idea has not been proposed for the New European Bauhaus Rising Stars Awards more than once in the same category.