Long-lasting, safe and ecological roads

Project

269201

Status

Submitted

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NEW EUROPEAN BAUHAUS RISING STARS : concepts or ideas submitted by young talents (aged 30 or less)

Project title

Long-lasting, safe and ecological roads

Full concept/idea title

Description

A communication project (commissioned by Iterchimica) that experiments animated language to explain complex and high- tech technologies, developed for the construction of sustainable road pavements, in a simple way. Four young artists Alessia Tzimas, Benedetta Fasson, Giulia Dall’Ara and Rebecca Fritsche created four stories through the traditional frame-by-frame animation, with immediacy the usefulness of new technologies in the road industry, translating into images accessible to everyone.

Where is your concept/idea being developed or intended to be implemented in the EU?

Please provide a summary of your concept/ idea

4 illustrators of ISIA Urbino for the road industry. A contemporary and participatory vision of recycling and its connection with the road industry, expressed through the language of illustrations. (frame-by-frame traditional animation)

Please give information about the key objectives of your concept/idea in terms of sustainability and how these would be met

Complex and highly innovative technologies translated into images accessible to everyone, by four young illustrators.  to inform the public about green infrastructure (road industry)   to inspire young(er) people to be science and technology leaders to understand the opportunities in the science, technology and engineering industries to promote technologies to foster a sustainable development

Please give information about the key objectives of your concept/idea in terms of aesthetics and quality of experience beyond functionality and how these would be met

new technologies with the aim of reducing environmental impact and improving sustainability graphene-enhanced roads - story 01

Please give information about the key objectives of your concept/idea in terms of inclusion and how these would be been met

The project describes new technologies for the general public, in a universal language wich can suit the ecological, social and sustainability needs of contemporary societies. inspired by Yona Friedman papers "urban rearrangement can build a sustainable world" by use of sketches, poor materials and simple shapes, animations

Please explain the innovative character of your concept/ idea

An attempt to make a clearer and more appealing argument, easy to understand. To improve the relationship between image, visual perception and traditional thinking  by using  traditional animations ("by use of sketches, poor materials and simple shapes") a simple way of imagining complex project the matter of respect for the natural environment

Please detail the plans you have for the further development, promotion and/or implementation of your concept/idea, with a particular attention to the initiatives to be taken before May 2022

We would make animated films, working and creating a ‘democratic’ space together, where the model of communication  is "true" as Yona Friedman suggests "simple technology was deemed to be indispensable to survive" "true communication is about the involvement of individuals"

By ticking this box, you declare that all the information provided in this form is factually correct, that the proposed concept/idea has not been proposed for the New European Bauhaus Rising Stars Awards more than once in the same category.