Gaia 4.0

Project

268452

Status

Submitted

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NEW EUROPEAN BAUHAUS RISING STARS : concepts or ideas submitted by young talents (aged 30 or less)

Project title

Gaia 4.0

Full concept/idea title

Description

Gaia 4.0 is  a product display for shops to showcase their sustainable products, Gaia is based on the circular economy, biomimicry, the eco-design precepts and born from the Gaia theory and the principle that the planets don’t emit their own light but reflect the sun’s light. Like an eclipse that captures the user’s attention at the moment of showrooming.

Where is your concept/idea being developed or intended to be implemented in the EU?

Please provide a summary of your concept/ idea

Gaia 4.0 is a display for shops to show their sustainable products at the time when the customer goes to pick up a package or at the time of showrooming. Developed through the Gaia theory that takes the planet as an organism that has several stable states and thanks to them can adapt to the changes it undergoes. The creative technique applied is biomimicry, starting from the principle that the planets do not emit light but reflect the light of the sun and particularly the phenomenon of eclipses that attract the attention of those who look at them and is therefore backlit.

Please give information about the key objectives of your concept/idea in terms of sustainability and how these would be met

Gaia is the result of research into the origins of sustainability, consumerism and Industry 4.0 and is the example that the circular economy model has arrived in our time, driven by a pandemic that has demonstrated the failures of the predecessor economic model. The aim of the project is to make full use of waste as a raw material and follows the precepts of eco-design.

Please give information about the key objectives of your concept/idea in terms of aesthetics and quality of experience beyond functionality and how these would be met

There are many types of recycled materials nowadays and creating a plan by compacting materials is an easy task for companies, therefore serialised plans have been proposed as a solution to the structure as they are a way to create any type of 3D volume through a repetition of plans. This means that different types of materials can be applied and that each shop can adapt it to its waste and can therefore be customised. Displaying recycled material gives a handmade appearance and demonstrates that through design waste can be turned into raw material.

Please give information about the key objectives of your concept/idea in terms of inclusion and how these would be been met

The target audience or the archetypes that have been created for Gaia have no gender, as the topics covered in the project, among others, do not influence this aspect and cover all of us equally. Gaia not only attracts the user to show them sustainable products but also helps to raise awareness and shows the proposals that shops can make within their own area by applying the circular economy model.

Please explain the innovative character of your concept/ idea

Biomimicry is not only one of the theories on which the circular economy is based, it is also the most widely used technique for innovation, imitating nature helps to understand the planet and apply it to all professional fields. With the help of new technologies and the circular economy it makes it possible to reduce manufacturing processes and therefore prices, shorten the relationship between the product/service and the user, develop an economic system for a globalised world and optimise the recycling and separation of resources.

Please detail the plans you have for the further development, promotion and/or implementation of your concept/idea, with a particular attention to the initiatives to be taken before May 2022

Gaia is the concept that is being developed as the final project of the degree in product design for the ESDA (Design School in Zaragoza) and which will be presented in June, after which it will continue to be improved. Gaia is just one example of all that can be created through these processes and will give rise to other projects under the same precepts. The idea of the material is that it can be recycled an infinite number of times and can enter into a loop by being recycled over and over again.

By ticking this box, you declare that all the information provided in this form is factually correct, that the proposed concept/idea has not been proposed for the New European Bauhaus Rising Stars Awards more than once in the same category.