MARES MADRID

Project

269066

Status

Submitted

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NEW EUROPEAN BAUHAUS AWARDS : existing completed examples

Project title

MARES MADRID

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Description

MARES project developed four spaces called M.A.R.E.S. M (movility), A (food), R (recycling), E (energy) and S (social and care economy, common to the four MAR) in four vulnerable districts in Madrid. These MARES will become a prototype of urban resilience on employment by encouraging social and solidarity economy on these strategic sectors, by recovering abandoned or disused common areas and making them available for the creation of new productive initiatives.

Where was your project implemented in the EU?

When was your project implemented?

Has your project benefited from EU programmes or funds?

Which programme(s) or fund(s)? Provide the name of the programme(s)/fund(s), the strand/action line as relevant and the year.

Please provide a summary of your project

Since 2008, economic crisis impact in Madrid has produced several mutations. Social polarisation and spatial segregation dynamics have escalated, strengthening even more the income barrier between the north (exclusive urban services) and the south/ southeast (negative externalities concentration). MARES project will initiate an urban and economic resilience strategy on employment through social and solidarity economy in key industries to move forward a new model of productive matrix of the city.  Thus, a comprehensive approach of actions will be deployed, based on four pillars: Activating recovery processes, prototyping and co-designing disused public spaces. Launching a competencies lab capable of promoting economic resilience strategies of civil society. Fostering territorial economic innovation processes which generate a new economic fabric Encouraging mechanisms for awarenessraising, territorial economic revitalisation and cooperation among agents in order to articulate ecosystems.

Please give information about the key objectives of your project in terms of sustainability and how these have been met

MARES is deployed in 4 districts of Madrid: Villaverde, Vicálvaro, Puente de Vallecas and Centro. The project is developed around urban and economic resilience, i.e. the capacity of people, technologies and ecosystems to adapt to unforeseen situations. Translated into the city of Madrid, this capacity refers to the numerous experiences that citizens have developed to cope with the crisis: self-employment initiatives, recovery of disused spaces or economic or mutual support networks. Thus, among the central objectives of MARES is the creation of businesses, the generation of productive and community fabric and the promotion of good citizen and institutional practices that lead to a much more sustainable, healthy and cooperative city.  

Please give information about the key objectives of your project in terms of aesthetics and quality of experience beyond functionality and how these have been met

Food Mar Located at Villaverde district, this is a municipal building where economic projects linked to different parts of the agri-food chain will be supported and promoted. It also aims to become a laboratory for experimentation of artisanal and creative initiatives for a gastronomy linked to the territory and sustainability. Energy Mar The neighborhood of La Latina hosts the space dedicated to Energy, in the building of La Paloma in the Centre district. The space will be open to business projects dedicated to energy saving and clean energy from the values of social economy. In it, neighbors will be able to find individual solutions, but also collective projects, and a place for meeting and debate, which will help to make Madrid the epicenter of citizen energy transformation. Mobility Mar At Vallecas street you can find the space dedicated to the Mobility, which will be a place focused on collaboration and creation of innovative fabric in the mobility sector. There will coexist business projects based on social and solidarity economy, and ideas that citizens want to develop transforming them into concrete projects. Recycling Mar A site at Villaverde, will house the Recycling Mar in the district of Vicálvaro. It will be built in a space that will support companies and business initiatives, aligned with the values of the social economy, which develop productive activities and projects in the recycling sector. El Mar aims to make neighbors the protagonists of the space and the activities, supporting them in the development of collective initiatives and projects linked to the recycling culture. Care Mar This Mar does not have its own place but will be present in all the other spaces, in a transversal way. Thus, all MARES spaces will be "spaces of care", free of sexist violence, where an inclusive language is used in the signage, where symbolic barriers are avoided, so that the different groups of the population can feel identified with the project.

Please give information about the key objectives of your project in terms of inclusion and how these have been met

Several project of inclusion has been developed in each of five sectors of Mares, fostering territorial economic innovation processes which generate a new economic fabric through social economy formulas and improve the competitiveness and sustainability of the existing productive schemes in the city and also encouraging mechanisms for awarenessraising, territorial economic revitalisation and cooperation among agents in order to articulate ecosystems allowing production diversification and more collective possibilities on employment and employability at local level. Here some examples (spanish language) https://maresmadrid.es/actualidad/huertos-inclusivos-comunitarios-manual/ https://maresmadrid.es/wp-content/uploads/2018/04/manual_huertos_MARES_v3.pdf https://maresmadrid.es/evento/reunion-del-grupo-de-trabajo-inclusion-y-diversidad/ https://maresmadrid.es/evento/empresa-de-insercion-instrumento-eficaz-para-la-inclusion-social/

Please give information on the results/impacts achieved by your project in relation to the category you apply for

The Madrid MARES project, developed within the European initiative Urban Innovative Actions, has been implemented over three years (between November 1, 2016 and October 31, 2019). This means more than 1,000 days of work carried out by a team coordinated by the Madrid City Council and belonging to eight entities of the social and solidarity economy: Dinamia, Grupo Cooperativo Tangente, Estudio SIC, Vivero de Iniciativas Ciudadanas, Ecooo, Todo por la Praxis, Agencia para el Empleo and Acción contra el hambre. Its surname (resilient urban ecosystems for a sustainable economy) points to its ambitious goal: to transform the city of Madrid through the social and solidarity economy. To this end, five economic sectors were prioritized, which make up the acronym MARES (mobility, food, recycling, energy and care) in four districts (Puente de Vallecas, Villaverde, Vicálvaro and Centro). In these districts, we have worked hand in hand with key agents and recovered three disused public spaces, creating the first circular economy center and the first incubator kitchen in the Community of Madrid. In the short term, MARES sought to generate new sustainable and quality productive fabric. And it has succeeded. Thanks to the specialized support services (called specific services), 48 new productive entities have been created, most of them under social and solidarity economy formulas. In addition, more than 300 economic initiatives have benefited from the project's proposals and have actively participated in its ecosystem. Of these, 91 have been incubated in the spaces. Major changes take time. For this reason, part of MARES' activities have been aimed at raising awareness among Madrid's neighbors about the need to apply more sustainable and viable production models to current urban challenges. More than 13,000 people have participated in nearly 1,000 training events, both sectoral and general, dynamization and awareness-raising, including the sessions of the more than 40 CAPS

Please explain the way citizens benefiting from or affected by the project and civil society have been involved in the project and what has been the impact of this involvement on the project

559 new economic initiatives has been constituted in the mares Ecosystem. 48 new companies created 332 companies accompanied 91 incubations in our spaces 13.300 people have assisted to the proposed activities 770 event organized 133.200 visits to the www.maresmadrid.es web 11.5000 social media followers 6.000.000 visualizations/ impressions in social media 35.000 downloads from the web

Please highlight the innovative character of the project

MARES is an innovative pilot project for urban transformation through social and solidarity economy initiatives, the creation of local and quality employment and the promotion of another model of city. MARES intervenes in 4 districts of Madrid: Villaverde, Vicálvaro, Puente de Vallecas and Centro. The project is developed around urban and economic resilience, i.e. the capacity of people, technologies and ecosystems to adapt to unforeseen situations. Applied to the city of Madrid, this capacity refers to the numerous experiences that citizens have developed to cope with the crisis: self-employment initiatives, recovery of disused spaces or economic or mutual support networks. Thus, among the central objectives of MARES is the creation of enterprises, the generation of productive and community fabric and the promotion of good citizen and institutional practices that lead to a much more sustainable, healthy and cooperative city. To this end, it focuses on five different sectors in four districts of the city of Madrid: mobility in Vallecas, food in Villaverde, recycling in Vicálvaro, and energy in Centro. The fifth sector, which cuts across all the districts, is the care sector, which, like the social and solidarity economy, puts the maintenance and sustainability of life at the center. In each of the four districts there is a space dedicated to the project, called MAR, which serves as a knowledge laboratory and will house these new productive initiatives. These are buildings and public spaces that were in disuse, and have been enabled and made available to the public. MARES is not only an employment and social economy project, but also a proposal for urban transformation through the social economy. The companies that come out of MARES will have urban impact, promoting a more sustainable, low-emission, inclusive city. In short, a city for all people.

Please explain how the project led to results or learnings which could be transferred to other interested parties

https://www.uia-initiative.eu/sites/default/files/2017-12/FINAL%20VERSION_Madrid.pdf https://www.uia-initiative.eu/sites/default/files/2018-05/Madrid_01-598%20MARES_Alessandro%20Coppola_Journal%202_May%202018.pdf https://www.uia-initiative.eu/sites/default/files/2018-10/Madrid%20-%2001-598%20MARES%20-%20Alessandro%20Coppola%20-%20Zoom-in%201%20-%20Sept%202018_Final.pdf https://www.uia-initiative.eu/sites/default/files/2019-02/Madrid-MARES-Journal%203.pdf https://www.uia-initiative.eu/sites/default/files/2019-06/Madrid_MARES_Journal%204.pdf https://www.uia-initiative.eu/sites/default/files/2020-05/Madrid_MARES%20journal.pdf

Is an evaluation report or any relevant independent evaluation source available?

By ticking this box, you declare that all the information provided in this form is factually correct, that the proposed project has not been proposed for the Awards more than once under the same category and that it has not been subject to any type of investigation, which could lead to a financial correction because of irregularities or fraud.